ComeBack Mobility is a smart crutches for precise treatment

2021-11-16 16:14:57 By : Ms. Elena Sun

ComeBack Mobility is a load-bearing tracking service that synchronizes your injury recovery data with the app, your doctor and PT to achieve faster and clearer recovery.

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The shortest elevator spacing in the world: "We have developed a simple and unique solution to monitor and track the weight-bearing status of injured legs and lower extremities."

Location: Dnipro, Ukraine and Chicago, Illinois.

Website/App: https://comebackmobility.com/ https://play.google.com/store/apps/details?id=com.cbm.doctor&hl=en&gl=US https://apps.apple.com/ ua /app/cbm-doctor/id1552455221?l=en Funding rounds so far: "We are in the Pre-seed round because we are still verifying the market fit of our products."

Who are your investors? "We have some angels from Ukraine and some angels from the United States and Chicago Ukrainian expatriates to support us. We have Farmak.ua, the leader of the Ukrainian pharmaceutical market. We also have C-level executives from the largest companies in Ukraine, such as Kyivstar. We have raised 1.2 million US dollars."

Are you looking for more investment? "Yes. We will raise US$300,000 to validate our listing strategy in the United States. In March 2022, we will raise US$3 to 5 million in seed funding."

Introduce yourself, CEO and founder Ilya Popov: "I’m 32 years old. I grew up in Ukraine. I used to live in Cyprus, where I got my first payment from Ilya Popov, CEO and founder of myComeBack Mobility. Invested, and started my career as a venture entrepreneur. I had six failed entrepreneurial ventures, a small exit, and regained 200,000 income. I am also a former professional boxer of K-1 and Muay Thai. This is how I came up with The reason for the idea of ​​faster recovery after injury. I dealt with three different types of fractures."

Who are your co-founders/partners? "My co-founder has a background from a different field. Elizaveta Voronkova, our chief technology officer. She is a hardware engineer with experience in producing and launching nine hardware products. We also have chief growth officer Sergey Berezhnoy. He. Used to be the chief product officer of a large company. He is someone who knows how to grow our company. We also have Dmitriy Savenkov: a project management expert with experience leading hundreds of developers. We have the ability to build software and hardware and develop customers People-and myself, they have come up with cutting-edge solutions and have the ability to gather all these talents in a team."

How does your product work? "It requires weight-bearing data and turns it into recommendations for patients. For example, if a doctor tells you that you should put [only] 20% of your body weight on your injured leg, we need to know how much you put on crutches. The solution The solution has two components. One is the hardware, and the other is the application. You put these smart crutches on the crutches. Each crutches has a hardware device that can interact with the application installed on the mobile phone. Communicate. The app communicates with your rehabilitation specialist and they can determine your rehabilitation progress. After the operation, when you have an injured leg, you cannot put all your weight on the crutches. You have to increase it slowly. The app It basically guides you through the rehabilitation process. For example, it tells you that at the beginning, after the operation, you can only put 20% and 30%. This can help you complete the recovery in the correct way. Previously, there was no such thing on the market. Things. It’s actually the first and a simple solution that can help you recover in the correct and fast way."

What problem is your company solving? "The biggest problem is to recover faster and reduce the patient's complications and pain. Our products can be achieved through simple remote monitoring and simple consultants, and mobile applications and equipment can be provided to them."

What is the cost of your product, and who is your target customer? "Our target customers are physiotherapists and PT clinics. We don't have a final pricing strategy yet, but I believe our main idea is that we will sell annual subscriptions at a price of $1,000 per year, plus an activation cost of $100. We started Sales in Ukraine. In the United States, we have just started clinical trials and we are waiting for their FDA registration-we believe we will complete within two months. Then, we can officially start sales. We have several clinics for free Trial, and we have received very good feedback from physical therapists because we are actively participating in the development of this product. This is a B2B product."

How do you market your products? "We will participate in events such as the 2022 International Consumer Electronics Show. We also plan to sell directly to clinics and consider distribution to stores, both online and offline."

How do you scale and what is your target growth level? "We learned that there are 250,000 orthopedic physical therapists in the United States. We believe that we can bring them 40,000 devices to the US market. We also learned that 63 million people have lower limb injuries worldwide, of which three-thirds One needs to control the load on [legs]."

Who are your competitors and what makes you different? "We found some devices in the shoes, such as smart sandals with special scales, but this device is completely different from ours. We installed these scales into the smart crutches, but this is a completely different way of tracking the load status. Way. We have an indirect competitor. A company is located in Israel. They also have crutches, but they don’t have communication with the mobile app; it’s completely different, very complicated and very impractical. We have our smart crutches tips You can actually transfer and reuse them again and again. So, for example, if a physical therapist’s clinic buys 10 pairs of crutches, you can use them for each patient-anyway. For sandals, due to size , You can’t do this, and because you can’t reuse them, it’s not very practical. We have a very unique device."

What are the unfair advantages of separating your company? "We are providing a new, unique and simple hardware solution for unresolved global problems. We have all the manufacturing, networking and software for hardware development in Ukraine, all concentrated in one place. Its production costs are comparable. Inexpensive. Therefore, our costs for production, this service and this software, and delivery to the US market are very low." With ComeBack Mobility, patients and their doctors can retrieve the same weight-bearing data to monitor recovery.

What milestones have you recently reached or are about to reach? "We recently received a grant of US$25,000 and US$50,000 from the Ukrainian Startup Fund. We will participate in CES 2022. Soon, we will be registered with the FDA. We have tried four different business models, and we know that the last one is Scalable, with a powerful and unique economy-a B2B model that requires an annual subscription."

In what ways have you adapted to the COVID-19 pandemic? "Using the clinics we serve can significantly reduce the number of visits and convert them to online communication. It is really easy for them to follow the patient's every step."

In addition to the pandemic, what other obstacles must your company overcome? "The biggest hurdle we just passed was producing the first batch. It is always very difficult to develop or create manufacturing and develop the first batch of products from scratch. We have already done this, and we already have a manufacturing cost of about $100 Equipment, for such equipment, this is a fairly low cost. We believe we can reduce it."

What are the core values ​​of your brand? "Transparency between all our team members. TransparencyDoctors can set up customized weight-bearing plans for patients and monitor their compliance. Between our company and our customers. Transparency between doctors and patients. The speed and speed in all these areas Innovation. We are moving fast and we use the latest technology."

What will success ultimately look like for your company? "From the customer's point of view, we have shortened the recovery period to a minimum. For PT clinics, we hope to improve these profits and performance. In the market and business point, we believe that we can obtain 20% of the PT in the United States within two years. Clinic."

What aspects should investors or clients know about you—this person, your life experience—show that they can trust you? "I have experience with launching products before, but failed. I have experience with quitting. I have a fighter spirit and it helps me not to give up before reaching my goals."

Why does ComeBack Mobility Inc. use crutches as part of your product model? "The last trauma I suffered in a fight was when I broke my arm. From the beginning, I was thinking about developing this device to reduce the recovery time of my arm. We found that the biggest problem is this weight-bearing state and pushing the patient Start walking and hurting legs at the right time with the right weight. This survey showed us the greatest market demand. That’s why we decided to do this.”

Do you have a favorite quote about leadership? "To deal with yourself, use your mind; to deal with others, use your heart." — Eleanor Roosevelt

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